Hagelslag is the Dutch name for the small sprinkles scattered over bread at breakfast or lunch. The classic way to eat it is simple: spread a slice of white or brown bread with butter, then add a generous layer of chocolate hagelslag. The butter adds richness and helps every piece stay put.
Chocolate hagelslag comes in dark, milk, white, and mixed varieties. Dutch breakfast shelves also include fruit-flavored vruchtenhagel and chocolate flakes called vlokken, each with its own place at the table.
Although hagelslag is often translated as Dutch chocolate sprinkles, it belongs to a different everyday ritual than the sprinkles Americans usually reserve for cakes and ice cream. Hagelslag is made to be a bread topping and is as familiar at a Dutch breakfast table as jam or peanut butter.
That ordinariness is part of its charm. For many Dutch families, the sound of a box over freshly buttered bread recalls school mornings, weekend breakfasts, and a taste of home. Lowlands House brings that tradition to customers in the U.S. through our online Hagelslag collection.

How to Enjoy Hagelslag
- On a slice of buttered white or brown bread - the classic Dutch way
- On beschuit (crisp Dutch rusks) with butter
- On warm toast for a slightly melty version
- As a playful topping on ice cream, yogurt, or pancakes



